Privacy Policy

Privacy Policy

Last updated: 03/02/2026

Alyaba Company Inc, doing business as Nata Nails (“we,” “us,” or “our”), operates the website natanails.art (the “Site”) and provides nail care services at our studio located at 4701 Von Karman Ave, Suite 200A, Newport Beach, CA 92660.

This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data. By using our Site or booking an appointment, you agree to the practices described in this policy.

1. Information We Collect

Information you provide directly:

• First name, last name, phone number, and email address when you book an appointment, submit a contact form, call us, or fill out a lead form through our website or advertising platforms
• Payment information when you pay for services. Card payments are processed securely through Square — we do not store your full credit card number. We also accept payments via Zelle. When you pay through Square, your payment data is handled according to Square’s privacy policy (https://squareup.com/us/en/legal/general/privacy). When you pay via Zelle, your bank handles the transaction — we only receive your name and payment confirmation.
• Health-related information you voluntarily share before a medical pedicure or other service (e.g., diabetes, allergies, medications, skin conditions)
• Photos of your nails or feet that you share with us for service planning purposes
• Any other information you choose to provide in messages, forms, or conversations
• Messages and conversations you send us through Facebook Messenger or Instagram Direct Messages — including your name, profile information, and message content. These conversations are governed by Meta’s privacy policy in addition to ours.

Information collected through marketing communications:

• If you subscribe to or receive our email or SMS marketing communications (sent through Square Marketing, email marketing platforms, or other tools), we collect your email address, phone number, name, and engagement data (e.g., whether you opened an email, clicked a link, or unsubscribed).
• We may use Square Marketing to send promotional emails, receipts, loyalty program updates, or appointment reminders. Square processes this data according to their privacy policy: https://squareup.com/us/en/legal/general/privacy
• You can opt out of marketing communications at any time by clicking “Unsubscribe” in any email, replying STOP to any SMS, or contacting us directly. Opting out of marketing does not affect appointment-related communications (confirmations, reminders, cancellations).

Information collected automatically:

• Browser type, device type, operating system
• IP address and approximate geographic location
• Pages visited, time spent on site, referral source
• Cookies and similar tracking technologies (see Section 5)

Information collected through advertising platforms:

• We run advertisements on Facebook (Meta), Google Ads, and Yelp. These platforms use tracking technologies (pixels, cookies, and similar tools) on our Site to measure ad performance, build audiences, and deliver targeted ads.
• Meta Pixel (Facebook/Instagram): Collects data about your activity on our Site — pages visited, actions taken (e.g., booking an appointment, submitting a form) — and shares it with Meta to optimize our ads and create targeted audiences. This may include your IP address, browser information, and on-site behavior.
• Google Ads (including Google Analytics and Google Tag Manager): Collects data about how you found our Site, pages visited, conversions (e.g., form submissions, calls), and shares it with Google to measure and optimize our advertising campaigns.
• Yelp Ads: If you reach our Site through a Yelp ad or listing, Yelp may track your interaction and share performance data with us.
• These third-party platforms may combine the data collected on our Site with information from your accounts on their platforms to deliver personalized advertising. We do not control how these platforms use your data beyond what they collect on our behalf. Please review their privacy policies:
  • Meta (Facebook/Instagram): https://www.facebook.com/privacy/policy
  • Google: https://policies.google.com/privacy
  • Yelp: https://www.yelp.com/tos/privacy_policy

Information from third parties:

• If you book through a third-party platform (e.g., Yelp, Google, Booksy), we may receive your name, phone number, email address, and appointment details from that platform
• Lead form submissions through Facebook Ads or Google Ads may provide us with your name, phone number, and email address
• Google Analytics data about site usage patterns

2. How We Use Your Information

We use the information we collect to:

• Schedule and manage your appointments
• Provide our nail care and foot care services
• Communicate with you about your appointments (confirmations, reminders, follow-ups) via phone, email, SMS, Facebook Messenger, or Instagram DM
• Respond to your inquiries and messages on any of these channels
• Maintain client records to provide consistent, personalized service
• Process payments through Square (card payments) and Zelle
• Send digital receipts through Square
• Improve our website and services
• Measure and optimize our advertising campaigns on Facebook, Google, and Yelp
• Create targeted audiences and deliver relevant ads to potential clients on these platforms
• Retarget visitors who have previously interacted with our website or ads
• Send you promotional emails, SMS, or marketing communications — including special offers, new services, and updates — only if you opt in or have an existing client relationship with us (you can unsubscribe at any time)
• Comply with legal obligations

Regarding health information: Any health-related information you share with us is used solely to ensure safe and appropriate service delivery. For example, if you inform us of a diabetic condition before a medical pedicure, we use this information to adapt our approach and ensure your safety. We do not share health information with third parties except as required by law.

3. How We Share Your Information

We do not sell your personal information for monetary consideration.

We may share your information with:

• Service providers who help us operate our business (appointment scheduling software, email/SMS communication tools, website hosting, CRM systems). These providers only access information necessary to perform their services and are obligated to protect it.
• Payment processors — Square processes your card payments and may store payment data, send digital receipts, and facilitate marketing communications on our behalf. Zelle transactions are processed through your bank — we do not receive or store your banking details. See Square’s privacy policy: https://squareup.com/us/en/legal/general/privacy
• Communication platforms — when you message us through Facebook Messenger or Instagram DM, your messages are processed by Meta. Meta may use data from these interactions according to their privacy policy.
• Marketing tools — we may use Square Marketing or other email/SMS platforms to send you promotional communications, receipts, or appointment reminders. These platforms process your name, email, and phone number to deliver messages on our behalf.
• Advertising platforms — we share data with Meta (Facebook/Instagram), Google, and Yelp through pixels and tracking technologies installed on our Site. This data is used to measure ad performance, optimize campaigns, and build targeted audiences. Under CCPA, this may be considered “sharing” of personal information for cross-context behavioral advertising. See Section 6 for your opt-out rights.
• Legal authorities if required by law, regulation, legal process, or government request.
• Business transfers — in the event of a merger, sale, or acquisition, your information may be transferred as part of the business assets.

4. Data Retention

We retain your personal information for as long as necessary to provide services, maintain client records, and comply with legal obligations. If you request deletion of your data, we will remove it within 30 days, except where retention is required by law.

5. Cookies & Tracking Technologies

Our Site uses cookies, pixels, and similar technologies to analyze traffic, measure advertising performance, remember preferences, and improve your experience. These may include:

• Essential cookies — necessary for the site to function (e.g., session management, security)
• Analytics cookies — Google Analytics to understand how visitors use the site (pages viewed, time on site, traffic sources)
• Advertising & tracking cookies/pixels:
  • Meta Pixel — tracks actions on our Site (page views, form submissions, bookings) and reports them to Facebook/Instagram for ad optimization and audience targeting
  • Google Ads conversion tracking — tracks when a visitor completes a desired action (booking, form submission, call) after clicking our Google ad
  • Google remarketing cookies — allow us to show ads to people who have previously visited our Site as they browse other websites and Google properties
  • Yelp tracking — may track interactions from Yelp ads and listings
• Third-party cookies — from embedded content (e.g., Instagram feed, Google Maps, YouTube videos)

Your choices:

• You can disable cookies through your browser settings. Disabling cookies may affect site functionality and the relevance of ads you see.
• To opt out of Meta (Facebook) targeted advertising: https://www.facebook.com/settings/?tab=ads
• To opt out of Google targeted advertising: https://adssettings.google.com
• To opt out of interest-based advertising generally: https://optout.aboutads.info
• California residents: see Section 6 for your rights under CCPA.

6. Your Rights (California Residents — CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and share
• Delete your personal information (with certain exceptions)
• Opt out of the sale or sharing of your personal information — we do not sell personal information for monetary consideration. However, our use of advertising pixels (Meta Pixel, Google Ads, Yelp) may constitute “sharing” of personal information for cross-context behavioral advertising under CCPA/CPRA. You have the right to opt out of this sharing.
• Limit the use of sensitive personal information — health information you provide is used only for service delivery
• Non-discrimination — we will not treat you differently for exercising your privacy rights

How to opt out of advertising data sharing:

• Meta (Facebook/Instagram): https://www.facebook.com/settings/?tab=ads
• Google: https://adssettings.google.com
• Industry-wide opt-out: https://optout.aboutads.info
• Or contact us directly to request opt-out and we will disable tracking for your visits

To exercise any of these rights, contact us at natanails.art85@gmail.com or call (949) 407-9838. We will respond within 45 days as required by law.

7. Children’s Privacy

Our services and website are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

8. Security

We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

9. Third-Party Links & Platforms

Our Site and business operations involve the following third-party platforms. We are not responsible for the privacy practices of these services. We encourage you to review their privacy policies:

• Meta (Facebook/Instagram) — advertising, Messenger communication, Instagram DM: https://www.facebook.com/privacy/policy
• Google — advertising, analytics, Google Business Profile: https://policies.google.com/privacy
• Yelp — advertising, business listing: https://www.yelp.com/tos/privacy_policy
• Square — payment processing, receipts, marketing: https://squareup.com/us/en/legal/general/privacy
• Zelle — payment processing (handled by your bank)

Our Site may also contain links to other third-party websites (Instagram, Google Maps, etc.).

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights:

Alyaba Company Inc, d/b/a Nata Nails 4701 Von Karman Ave, Suite 200A Newport Beach, CA 92660 Email: natanails.art85@gmail.com Phone: (949) 407-9838